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The newcomer to the U.S. market will be placing focus on its specialty botanical extracts, which are suitable for a wide variety of formats.
Samriddh Nutractive Pvt. Ltd., a new supplier to the U.S. market and first-time exhibitor at SupplySide West, will be featuring two of its new ingredients, branded as B-Lit Bacopa and BeepActive.  
The company will highlight its ingredients, the work done to craft them for the needs of today’s cognitive health and sports nutrition markets, and the company’s dedication to sustainable sourcing and environmentally friendly practices.
B-Lit Bacopa, which contains the namesake herb widely recognized in Ayurveda, is formulated to support emotional and cognitive well-being. It is produced using a proprietary BEAT Technology, which is aqueous, solvent-free, and uses all food-grade materials. The technology makes the product water-dispersible, allowing it to also be more bioavailable and readily absorbed in the body, the company reports.
BeepActive contains extracts of beetroot and pomegranate, and is processed using Bio Active Fusion technology. The formulation is designed to enhance sports performance in pre- and post-workout applications, by enhancing nitric oxide-induced blood flow to improve muscle strength and recovery. The ingredient has a natural flavor and is organoleptic with no added chemicals, artificial flavors, or sweeteners. The caffeine-free, sustained energy lift achieved by the ingredient is designed to help individuals stay active throughout the day, Samriddh said.
“We are thrilled to introduce B-Lit Bacopa and BeepActive to the market. The ingredients represent our dedication to empowering individuals to lead active and healthier lives. We are excited to showcase both at this year’s SupplySide West Show,” said Aditya Jain, founder and CEO of Samriddh.
B-Lit Bacopa and BeepActive are both suitable for integration into capsules, gummies, powders, energy bars, and beverages. Both ingredients are positioned to address the growing demand for safe and effective ingredients in the cognitive and sports nutrition categories.