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The India-based ingredient supplier will showcase its branded ingredients for cognitive health and sports nutrition.Samriddh Nutractive Pvt. Ltd. (“Samriddh”), a forward-innovating industry newcomer to the US market, is excited to feature its two new ingredients, B-Lit Bacopa™, and BeepActive™ at this year’s Supply Side West Show. The cognitive health and sports nutrition ingredients will be featured at the first-time exhibitor’s Booth #5287

Samriddh will introduce attendees to its high-quality ingredients and innovative solutions that have been meticulously crafted to meet the evolving needs of the cognitive health and sports nutrition markets. The company takes pride in its commitment to quality, safety, and sustainability as well as its dedication to sustainable sourcing and environmentally friendly practices.

B-Lit Bacopa™ is set to revolutionize cognitive wellness offering consumers a natural way to enhance their mental performance and overall cognitive well-being. Bacopa, an ancient herb best known as a brain tonic in Ayurveda, is a holistic herb that supports emotional and cognitive wellbeing. B-Lit Bacopa™ is produced using the unique BEAT Technology™ which is natural, aqueous, solvent free and food grade. This technology makes the product water dispersible making Bacopa more bioavailable and better absorbed in the body. B-Lit Bacopa™ combines traditional herbal knowledge with modern scientific expertise to deliver a premium product that stands on the forefront of cognitive wellness.

BeepActive™ is a carefully formulated ingredient that harnesses the power of beetroot and pomegranate using Bio Active Fusion Technology. The synergistic combination of beetroot and pomegranate enhances sports performance, pre and post workout through nitric oxide induced increased blood flow and improved muscle strength and recovery. BeepActive™ has a natural flavor and is completely organoleptic with no added chemicals, artificial flavors, or sweeteners. BeepActive™ is caffeine free and provides a sustained energy lift to help individuals stay active throughout the day.

“We are thrilled to introduce B-Lit Bacopa™ and BeepActive™ to the market. The ingredients represent our dedication to empowering individuals to lead active and healthier lives. We are excited to showcase both at this year’s SupplySide West Show,” said Aditya Jain, Founder and CEO, Samriddh.

B-Lit Bacopa™ and BeepActive™ can be seamlessly integrated into various health and wellness formulations including capsules, gummies, powders, energy bars and beverages. Both ingredients are positioned to address the growing demand for safe and effective ingredients in the cognitive and sports nutrition categories.